Wednesday, February 9, 2011

NBA and Marvel apparel collaboration

If you flip on any NBA game, you're bound to see a couple of highlights that'll probably just make you shake your head.

Some will make your jaw drop and leave you in awe. 

Some will make you ask yourself, "How is that even possible?".

The NBA has come a long way from the days of short shorts and set shots. There isn't a night that goes by in the league where the likes of Lebron James, or Dwight Howard, or emerging superstar, Blake Griffin doesn't give off the illusion of walking on air.

With the players being more exciting and athletically gifted than ever before, and with comic book superheroes still holding a soft spot in the hearts of millions, the NBA and Marvel Comics have teamed up for a merchandise deal putting some of the company's most recognizable superheroes in the colors and emblems of various teams.

The new line of clothing including caps, t-shirts, and sweat shirts will first be available at this years upcoming all star game later this month and then eventually sold  nationwide. 



Being a huge comic book geek myself, I can't help but think this is pretty cool. Although I'm a much bigger fan of the DC Universe which hold the rights to superheroes such as Batman, Green Lantern, and the Flash, seeing the Incredible Hulk sporting Celtic green seems pretty fitting, and as much as I hate the Knicks, Spiderman rocking the blue and orange seems pretty appropriate due to his long time association with New York City. 

It'll be interesting to see which hero decides to put on the black and red. The Human Torch seems pretty fitting, no? 

Heres a link to an earlier issue of ESPN The Magazine where the NBA and Marvel previously teamed up to repurpose every NBA team with their superhero counterpart. http://www.comicsalliance.com/2010/10/25/espn-magazine-nba-marvel-covers-gallery/


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